Thursday, May 5, 2011

William Castle

The Wonderful World of William Castle

Competing with a growing television audience, filmmakers in the 1950's had to entice viewers into seeing their films. The worse the film, the greater the need for effective trailers. Of the best promoters of his directing and producing work, William Castle shines over all others. See why below!

William Schloss was born in New York City. Schloss means "castle" in German, and William Castle probably chose to translate his surname into English to avoid the discrimination often encountered by Jewish entertainers of his time. He spent most of his teenage years working on Broadway in a number of jobs. He left for Hollywood at the age of 23, going on to direct his first film when he was 29. He also worked an as assistant to Orson Welles, doing much of the location work for Welles' noir film, The Lady from Shanghai.

Castle was famous for directing low budget B-films with many overly promoted gimmicks. Five of these were scripted by adventure novelist Robb White.

After a long career, William Castle died of a heart attack in Los Angeles in 1977.

His films include:

Macabre (1958): A certificate for a $1,000 life insurance policy from Lloyd's of London was given to each customer in case he/she should die of fright during the film. Showings also had fake nurses stationed in the lobbies and hearses parked outside the theater.

Utube clip: Macabre:

House on Haunted Hill (1959): Filmed in "Emergo". An inflatable glow in the dark skeleton attached to a wire floated over the audience during the final moments of some showings of the film to parallel the action on the screen when a skeleton arose from a vat of acid and pursued the villainous wife of Vincent Price. The gimmick did not always instill fright; sometimes the skeleton became a target for some audience members who hurled candy boxes, soda cups or any other objects at hand at the skeleton.

The Tingler (1959): Filmed in "Percepto". Some seats in theatres showing the Tingler were equipped with larger versions of the hand-held joy buzzers attached to the underside of the seats. When the Tingler in the film attacked the audience the buzzers were activated as a voice encouraged the real audience to "Scream - scream for your lives."

13 Ghosts (1960): Filmed in "Illusion-O". A hand held ghost viewer/remover with strips of red and blue cellophane was given out to use during certain segments of the film. By looking through either the red or blue cellophane the audience was able to either see or remove the ghosts if they were too frightening. 13 Ghosts.

Homicidal (1961): This film contained a "Fright break" with a 45 second timer overlaid over the film's climax as the heroine approached a house harboring a sadistic killer. A voiceover advised the audience of the time remaining in which they could leave the theatre and receive a full refund if they were too frightened to see the remainder of the film. About 1% demanded refunds, but were subjected to demasculation and called "cowards". Homicidal clip.

Mr. Sardonicus (1961): The audiences were allowed to vote in a "punishment poll" during the climax of the film - Castle appears on screen to explain to the audience their options. Each member of the audience was given a card with a glow in the dark thumb they could hold either up or down to decide if Mr. Sardonicus would be cured or die during the end of the film. Supposedly, no audience ever offered mercy so the alternate ending was never screened.


Zotz!
(1962): Each patron was given a "Magic" (gold colored plastic) coin which looked nice, but did absolutely nothing.

Strait-Jacket (1964): Castle had cardboard axes made and handed out to patrons. This film, by the way, starred Oscar winner (not for this film) Joan Crawford - Mommy Dearest herself.

I Saw What You Did (1965): Seat belts were installed to keep patrons from being jolted from their chairs in fright.

Other film trailers from William Castle:

The Old Dark House (designed by Charles Addams: the illustrator/writer who created "The Addams Family")
The Night Walker
Let's Kill Uncle
Thirteen Frightened Girls

William Castle acted as producer to Roman Polanski's direction of:
Rosemary's Baby
The film remains one of the most artistic Castle productions ever made. Clip here.

No comments:

The Murky Middle (Even More Advice)

Aristotle wrote that stories should have a beginning, middle, and end. Middles can be difficult. You might have a smashing opening to a stor...