Monday, April 21, 2014

The Emergence of Television & Drive-In Movie Theaters

This morning, please follow Ms. Guy's instructions as she teaches you about Television:

EQ:

  • How does 40’s TV compare or contrast with our current television shows?
  • Does television reflect what society looks like? 
  • Compare TV then of TV now.


·      Write down some things that were interesting to you from the video.

·      What do you think of the commercials and what was most interesting to you?


While in the lab, please read the following articles and links. Take notes and answer the appropriate questions in your research.

 The History of Television (particularly important to those of you planning on studying communications, media journalism, and/or broadcasting) is quite interesting. How much do you really know about that flat screen you have hanging on your wall?  Read the article (stop at the 1970's) and link.

Drive-In Theatres:

A little history.

Richard Hollingshead, a young sales manager at his dad's Whiz Auto Products, invented something that combined his two interests: cars and movies.

Richard Hollingshead's vision was an open-air movie theater where moviegoers could watch from their own cars. He experimented in his own driveway in New Jersey. Hollingshead mounted a 1928 Kodak projector on the hood of his car, projected onto a screen he had nailed to trees in his backyard, and used a radio placed behind the screen for sound. Clever!

The inventor subjected his beta drive-in to vigorous testing: for sound quality, for different weather conditions (Hollingshead used a lawn sprinkler to imitate rain) and for figuring out how to park the patrons' cars. He lined up the cars in his driveway, which created a problem with line of sight. By spacing cars at various distances and placing blocks and ramps under the front wheels of cars, Richard Hollingshead created the perfect parking arrangement for the drive-in movie theater experience.

The first patent for the Drive-In Theater (United States Patent# 1,909,537) was issued on May 16, 1933. With an investment of $30,000, Richard opened the first drive-in on June 6, 1933 at a location in Camden, New Jersey. The price of admission was 25 cents for the car and 25 cents per person.

The design did not include the in-car speaker system we know today. The inventor contacted a company by the name of RCA Victor to provide the sound system, called "Directional Sound." Three main speakers were mounted next to the screen that provided sound. The sound quality was not good for cars in the rear of the theater or for the surrounding neighbors.

The largest drive-in theater in patron capacity was the All-Weather Drive-In of Copiague, New York. All-Weather had parking space for 2,500 cars, an indoor 1,200 seat viewing area, kid's playground, a full service restaurant and a shuttle train that took customers from their cars and around the 28-acre theater lot.

Please take a look at these clips. Drive in down memory lane...

Clip A.
Clip B.

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